WhatsApp marketing,
campaigns that actually get read.
A WhatsApp message is opened more than 90% of the time, compared to around 20% for an email. But between native broadcast lists limited to 256 contacts and Meta's marketing API locked behind its templates, launching a real campaign is an uphill battle. Here's how to send your WhatsApp campaigns from your regular account, in free-form text.
The context
What is WhatsApp marketing?
"WhatsApp marketing" means broadcasting promotional messages at scale on WhatsApp - a channel where Meta strictly governs bulk sending through its per-conversation pricing rules.
WhatsApp natively offers broadcast lists, but they're deliberately crippled: 256 recipients maximum per list, and above all, each contact only receives your message if they've saved your number in their address book. No segmentation, no automation, no open statistics - it's a tool for close contacts, not a campaign tool.
Meta's official WhatsApp Business API does allow bulk marketing, but on its terms: every promotional message goes through a marketing "template" that must be approved, the contact's opt-in is mandatory and tracked, and the marketing category is billed per conversation - the most expensive in the rate card, varying by country. Setting up a campaign there takes days and a budget that's hard to predict.
For a shop, a creator or a team that simply wants to announce a promo or a launch to its customer base, this level of friction is disproportionate. That's exactly what our service unlocks: WhatsApp campaigns from your regular account, in free-form text, unlimited and ready in minutes.
Comparison
Native WhatsApp + Meta marketing API vs Unlimited Messaging
Broadcasting a campaign on WhatsApp is possible on both sides - but with two radically different levels of constraint. Here, line by line, is what the official tools require and how our service does without it.
| Native WhatsApp + marketing API (Meta)broadcast lists & Cloud API | Unlimited Messagingyour account, via API | |
|---|---|---|
| Reach per campaign | 256 contacts max per list | Unlimited |
| Automation | None on the native side | REST API + webhooks, scriptable |
| Marketing templates to approve | Mandatory Meta approval | None, free-form text |
| Prior opt-in | Strict, contact must have saved you | Your own contacts, with no save requirement |
| Pricing | Per conversation, marketing category (the most expensive) | Flat subscription, unlimited messages |
| Segmentation | None on the native side, via BSP otherwise | Managed in your data, freely |
| Media (image, PDF, video) | Subject to template rules | Supported by URL |
| Getting started | Days (verification + templates) | A few minutes |
Our approach
A WhatsApp campaign, your account, without Meta's straitjacket
We keep what makes WhatsApp marketing powerful - the open rate, the immediacy - and remove the crippled lists, the templates and the per-conversation billing.
Your regular WhatsApp account
You broadcast from the account you already use. No business account to create, no dedicated number, no business verification with Meta.
Zero templates to approve
You write the campaign message you want, with your tone and your links. No Meta approval, no marketing wording rejected.
Unlimited sends, flat price
No per-conversation billing and no surcharged marketing category. A clear monthly subscription, unlimited WhatsApp bulk messages.
Ready in minutes
Link your account, import your list, launch. By the time you've read this page, your first WhatsApp campaign can already go out.
- Average WhatsApp open rate
- 90%+Average WhatsApp open rate
- Average email open rate
- ~20%Average email open rate
- Marketing templates to approve
- 0Marketing templates to approve
- From list to first campaign
- 5 minFrom list to first campaign
How it works
Launch a WhatsApp campaign in three steps
- 1
Link your account
Connect your existing WhatsApp account to Unlimited Messaging by scanning a QR code, like WhatsApp Web. No broadcast list to rebuild.
- 2
Prepare your message and your list
Write your campaign in free-form text, add images or links, and provide the list of recipients - with no 256 limit or opt-in to track on Meta's side.
- 3
Broadcast and track
Launch the send via the API or the dashboard. You receive delivery and read webhooks to measure your campaign's impact in real time.
FAQ
Questions about WhatsApp marketing
Sources
Sources & references
To check the information in this article for yourself:
Written by
Ilian · Senior Software Engineer
A senior software engineer, he founds and runs several tech companies. He builds products around messaging APIs, automation and AI integration, and shares here what he learns while building.
Launch your first WhatsApp campaign today.
Link your account, import your list, send a WhatsApp bulk message that will actually get read - with no templates or per-conversation billing.
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